WORCESTER - As long as there are girls and as long as there are caring adults, there are going to be Girl Scouts, insists Colleen Holmes.
Ms. Holmes is the chief membership and strategy officer at the Girl Scouts of Central & Western Massachusetts, which covers Berkshire, Franklin, Hampshire, Hampden, Worcester counties and a tiny northwestern part of Middlesex County.
While national membership numbers have been trending downward, locally they have been on the rebound the last couple of years, Ms. Holmes said.
Anna Maria Chavez, CEO of Girl Scouts of the United States of America, said the national Scouts hope to rebuild ranks through technological improvements, including a major expansion of its year-old program "Digital Cookie," enabling Girl Scout cookies to be sold via mobile apps and the girls' personal websites.
In December 2014, the Girl Scouts launched “Digital Cookie 1.0,” the organization’s first-ever national digital platform, which gave nearly 160,000 girls the opportunity to sell cookies via a website or mobile app. More than 350,000 orders were placed using the “Digital Cookie” platform, driving the sale of nearly 2.5 million additional boxes of cookies, according to the Girl Scouts organization.
Worcester Girl Scouts Trinity Millett and Alexis Guertin are both big fans of “Digital Cookie.”
“I feel that it will keep everything organized for cookie season, because it tracks all the cookies you sell a...